What do we mainly discuss on marketinginsight.ch?

Marketinginsight.ch by Patrick Galig (MBA), an experienced and innovation award nominated product guy, focuses on the CUSTOMER and how companies can better understand this important and ever more demanding stakeholder and it’s environment. What should you consider to successfully manage customer relationships through the means of strategic marketing (STP), customer relationship management (CRM), marketing performance management (MPM) and last but not least product management (PM). Each of these disciplines contribute significantly to a loyal customer base that have the desired and sustainable impact on your bottom line. Marketinginsight.ch therefore connects customers and your personal success by simply making the connection explicit.

Mind maps Henley MBA by Patrick Galig

MBA mind maps available for free download

Hi all Receiving loads of emails regarding my Henley MBA materials (mind maps) I have decided to make them globally available for free. Would describe it as a kind of open source. In return I would appreciate if we get connected on LinkedIn or XING to stay in touch and give me feedback about your MBA (or any other) journey. Furthermore, please understand that I’m not in a position anymore to help you in detail with your assignments due to t
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Selection criteria

Marketing campaign driven by which criteria?

ecently I had some interesting chats with some people from large international companies looking for some high quality leads for their marketing campaigns. As always I asked them what kind of leads are they aiming for and which criteria should be the appropriate criteria of choice. Not surprisingly they came up with standard criteria like number of employees, sales revenue, industry codes and geographical setting. But is that really what matters
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Relationship marketing is strategic.

Relationship management is strategic

Relationships are strategic. Customer relationship management is an approach that has to be implemented across the entire company to achieve the desired output. As with any initiative in a company it is crucial that senior management acts as a role model and supports the initiative. If this is not the case most oft he efforts are just wasted and not sustainable. However, considering relationship management as a strategic task there are various im
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Relationship Marketing

What is relationship marketing all about?

Relationship marketing (RM) has recently become very popular. This article lies the foundations to understand what it is all about. Since the topic is complex and comprehensive I’m going to divide the content into several posts for a better and more focused understanding. Customer acquisition becomes more and more difficult. Relationship marketing could be a remedy. The financial crisis and its aftermath increased the difficulties to acquir
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