Marketinginsight.ch by Patrick Galig (MBA), an experienced and innovation award nominated product guy, focuses on the CUSTOMER and how companies can better understand this important and ever more demanding stakeholder and it’s environment. What should you consider to successfully manage customer relationships through the means of strategic marketing (STP), customer relationship management (CRM), marketing performance management (MPM) and last but not least product management (PM). Each of these disciplines contribute significantly to a loyal customer base that have the desired and sustainable impact on your bottom line. Marketinginsight.ch therefore connects customers and your personal success by simply making the connection explicit.