Selection criteria

Marketing campaign driven by which criteria?

ecently I had some interesting chats with some people from large international companies looking for some high quality leads for their marketing campaigns. As always I asked them what kind of leads are they aiming for and which criteria should be th
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Relationship marketing is strategic.

Relationship management is strategic

Relationships are strategic. Customer relationship management is an approach that has to be implemented across the entire company to achieve the desired output. As with any initiative in a company it is crucial that senior management acts as a role m
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Relationship Marketing

What is relationship marketing all about?

Relationship marketing (RM) has recently become very popular. This article lies the foundations to understand what it is all about. Since the topic is complex and comprehensive I’m going to divide the content into several posts for a better and
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Change equals opportunity. Always.

Blog content and direction change

Hi all, After some thoughts about the future direction of this blog I have decided to slightly change the content of the articles. Most of the articles were about my successfully achieved MBA at Henley Business School. As I’m finished now I wou
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Light at the end of the tunnel….Master thesis

Hi everybody! Quite a long time ago since my last entry but I was kind of busy.   Light at the end of the tunnel I can see a light at the end of the tunnel. So after a bit more than 2.5 years the end of the MBA seems not that far away. It has be
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Exam is looming…time goes by like crazy.

Time goes by like crazy. In a bit more than 3 weeks I’m going to sit my exams in Global  Business Environment and Strategic Marketing. We just recently handed in our Marketing Plan which was part of the STMK module. Interestingly enough we were mixed
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The balanced scorecard: 2nd assignment sent

Just a brief entry today for you. I have finished and already sent in my 2nd assignment about Managing People and Performance. I have to admit that it was quite a hard journey. Having a look at my previous entry about managing people I guess that I f
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People Management – Soft, blurry and unmastered

This blog entry is dedicated to a lot of HRM materials I’m currently reading. Although some of them are quite fascinating they seem to repeat themselves over and over again… I can’t help but is this really the truth about people man
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Strategic buy-in, how you’ll benefit

Do you know the feeling when you get some orders to implement a strategy, project, whatever and haven’t been asked before? How was that? I guess you felt like somebody kidded you. Right? So what could have been done better? It’s pretty ob
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What’s required to climb up the career ladder?

Have you guys ever thought about what’s required to climb up the career ladder? What particular skills and abilities are necessary to become a manager with ambitions? Well, as far as I have thought there is no linear „do this and you get
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