Paradigms – clear the road for quantum thinking

Have you recently thought about how your company is mastering the financial crunch? Don’t you think that the risk has dramatically increased over the last months or years? I guess when you were doing this you very quickly figured out that your
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Scoring as a strategical factor of success

Today I would like to share with you my latest presentation about Scoring as a strategical factor of success. This presentation was one of three presentations at our D&B Prognose Event in Zürich on 5th June 2009. My presentation covered the topic
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Risk Management and Social Media? Does it go together?

Today I would like to ask the community a question about the use of  Social Media in Risk Management. In the last weeks I was confronted with thoughts about how to use Social Media in Risk Management. The perception of Social media within Risk Manage
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Customer requirements / feedback gathering

Today, I have a question for you. Assume, that you want to build up a new application which is very important to your company. The application offers one of your core services. Because of the importance of the project you would like to precedently co
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Search Engine Marketing / Starter

Search Engine Marketing has been a mystical science which only professional consultants or agencies can offer.  To be honest, it’s not that easy, but if you know some basics, you’ll be able to achieve first worthwhile results. First of al
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Achieved. Technorati is listing me

Finally! Technorati is listing my blog after several attempts. There has been an excuse from Technorati here. It seems that the Technorati employees are reading the messages on Twitter as well. Interesting. At least I haven’t received any answe
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Attention deficit. The importance of having choices !

One of the last blog entries on Webinknow was about attention. Attention is also to do with beeing visible and found. There are a few services you have to be listed on to get your deserved crowd on your blog, homepage, whatever. One of them is Techno
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The new rules of Marketing & PR

Hi there ! I read an interesting book about the new rules of marketing and PR. David Meerman Scott, who’s the author of the Webinknow.com blog,  has written a fantastic book about social media like blogging, podcast, SEM etc. and how it influen
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Neuromarketing – Is it serious?

Hi Folks I have recently finished a book about neuromarketing. I am really thrilled about the possibilities neuromarketing is offering. It is quite amazing how easy you can influence your customers decisions. Sometimes it’s just about adding a
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