Hi folks
A quick one. Got back my results for my thesis about marketing metrics (marketing performance measurement) as part of my Henley MBA. I’am extremely delighted as I haven’t expected such a brilliant result despite the fact that the thesis took me a fair amount of time. Guess I can now deservedly call myself a marketing metrics specialist. My tutor always said that we should aim for a B as this is an extremely good mark on this level and everything above is for the Harvard Business Review. So I guess then I’m up for Harvard Business Review :-).
However, I’m happy that many of my peers did it as well and we’re going to celebrate a funny graduation in October in Henley. In the interim I’m going to publish a couple of my findings here soon out of my thesis.
Bye for now…