I have recently finished a book about neuromarketing. I am really thrilled about the possibilities neuromarketing is offering. It is quite amazing how easy you can influence your customers decisions. Sometimes it’s just about adding a picture, a scent etc. to the POS and your customers will behave completely different. Wouldn’t it be great to decipher the recipe of your customers decisions? This is where neuromarketing comes into play.
Let’s have a look by yourself at Martin Lindstrom’s book called: Buyologie. I promise that it’ll enlighten you why your customers buy. I wouldn’t believe it.