Selection criteria

Marketing campaign driven by which criteria?

ecently I had some interesting chats with some people from large international companies looking for some high quality leads for their marketing campaigns. As always I asked them what kind of leads are they aiming for and which criteria should be th
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Relationship marketing is strategic.

Relationship management is strategic

Relationships are strategic. Customer relationship management is an approach that has to be implemented across the entire company to achieve the desired output. As with any initiative in a company it is crucial that senior management acts as a role m
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Managing Processes, Systems and Projects – checked.

Well, after a fantastic Christmas eve etc. I was required to finish my next assignment about Managing Processes, Systems and Projects. And I did it 🙂 I was really looking forward to that subject as I have felt that it’s the module I can apply most to
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