Marketing metrics

Master thesis marked – MBA officially over and done.

Hi folks A quick one. Got back my results for my thesis about marketing metrics (marketing performance measurement) as part of my Henley MBA. I’am extremely delighted as I haven’t expected such a brilliant result despite the fact that the
Read More

Exam is looming…time goes by like crazy.

Time goes by like crazy. In a bit more than 3 weeks I’m going to sit my exams in Global  Business Environment and Strategic Marketing. We just recently handed in our Marketing Plan which was part of the STMK module. Interestingly enough we were mixed
Read More