Marketing strategy
Selection criteria

Marketing campaign driven by which criteria?

ecently I had some interesting chats with some people from large international companies looking for some high quality leads for their marketing campaigns. As always I asked them what kind of leads are they aiming for and which criteria should be th
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Change equals opportunity. Always.

Blog content and direction change

Hi all, After some thoughts about the future direction of this blog I have decided to slightly change the content of the articles. Most of the articles were about my successfully achieved MBA at Henley Business School. As I’m finished now I wou
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Light at the end of the tunnel….Master thesis

Hi everybody! Quite a long time ago since my last entry but I was kind of busy.   Light at the end of the tunnel I can see a light at the end of the tunnel. So after a bit more than 2.5 years the end of the MBA seems not that far away. It has be
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Change. MBA and change kaleidoscope…

Hi guys I’m currently reading the materials for Change & Leadership of my Henley MBA. It’s a good feeling to see how far I have come on my MBA journey. 2 years of hard work, many sacrifices but loads of new things I learned. It’s funny to read th
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Integrated Management Project – Checked.

Pretty much 2 months ago since my last blog entry. It’s interesting to see how priorities change over time. However, I’m back with loads of information for those people out there trying to master their MBA with Henley. So just a few days ago I handed
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The balanced scorecard: 2nd assignment sent

Just a brief entry today for you. I have finished and already sent in my 2nd assignment about Managing People and Performance. I have to admit that it was quite a hard journey. Having a look at my previous entry about managing people I guess that I f
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Strategic buy-in, how you’ll benefit

Do you know the feeling when you get some orders to implement a strategy, project, whatever and haven’t been asked before? How was that? I guess you felt like somebody kidded you. Right? So what could have been done better? It’s pretty ob
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What’s required to climb up the career ladder?

Have you guys ever thought about what’s required to climb up the career ladder? What particular skills and abilities are necessary to become a manager with ambitions? Well, as far as I have thought there is no linear „do this and you get
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Scoring as a strategical factor of success

Today I would like to share with you my latest presentation about Scoring as a strategical factor of success. This presentation was one of three presentations at our D&B Prognose Event in Zürich on 5th June 2009. My presentation covered the topic
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